A Message From HSMAI’s Leaders
Over the past two years, the hospitality industry has seen changes and transformation we never thought possible. The pandemic turned our profession upside down, putting us face to face with some of the hardest challenges of our careers, leading many of us to make tough decisions and all of us to accept that how we operate moving forward won’t be the same as we did in the past.
While 2020 was a year no one expected, 2021 allowed us to acknowledge this new normal and approach new challenges with agility, creativity, and innovation. In the midst of evolving COVID-19 variants, ever-changing travel and safety rules and limitations, and the shortage of talent across the industry, we have seen our community come together in inspiring ways that show just how exceptional those in our profession really are. And as travel continues to rebound and we head toward a state of recovery, there will be more opportunities for restoration and reconnection of the community locally and around the world.
In 2020, HSMAI’s primary goal was to support our members with the resources they needed to respond, adapt, and recover during the pandemic. In 2021, we continued upon that goal and expanded it to provide valuable insights based on what we all learned from the previous year. Alongside our volunteer leaders, chapters, partners, sponsors, volunteers, and staff, we’ve garnered many accomplishments because of this, and we’ve highlighted them in this annual report.
For example, in 2021, HSMAI’s organizational membership renewals grew significantly. We launched the Commercial Decisions Digest and continued delivering the Customer Insights newsletter. Participation in our Online Essentials courses and certification program stayed strong, and we took our celebration of the “best of the best” — the Adrian Awards — virtual for the first time. In addition to continuing to gather insights among industry leaders via our roundtable series, we surpassed attendance expectations with our face-to-face events last September and October — our first since the pandemic started.
These are just some of the highlights featured in the 2021 annual report. As we continue onward, we look forward to creating more opportunities for our members to contribute to the hospitality industry in a strong way and to better themselves — personally and professionally — in the process.
Bob Gilbert,
President & CEO
Marina MacDonald, CHDM
Immediate Past Chairman
Chief Marketing Officer
Red Roof Inn
Connect with HSMAI
HSMAI recognized industry professionals and great work in hospitality travel marketing through several awards and recognition programs, including the Adrian Awards, Top 25 Minds, Lifetime Achievement, professionals, and an educator of the year.
The year began with announcements of the 2020 class of the HSMAI Top 25 Minds in Hospitality Sales, Marketing, and Revenue Management. These professionals, along with the first class of HSMAI Hospitality Heroes were recognized in conjunction with the annual Adrian Awards. The Adrian Awards Celebration was held virtually for the first time in its 64 year history due to safety concerns around large gatherings at the beginning of 2021 arising from the CVOID 19 Pandemic. Nearly 400 industry and agency professionals took part in the virtual celebrations of the Adrian Awards and Top 25.
Recognition was able to move back to in-person during HSMAI’s Commercial Strategy Week in Dallas at the end of September In conjunction with the ROC Americas event, the 2021 Revenue Professionals of the Year, Revenue Optimization Lifetime Vanguard Honor, and inaugural Revenue Educator of the Year were honored on stage. The honorees were:
Vanguard Lifetime Achievement in Revenue Optimization: Cindy Estis Green, CEO and Co-founder, Kalibri Labs
Revenue Professional of the Year: Jenna Villalobos, CRME, Vice President Commercial Strategy, Outrigger Hospitality Group (2021: Corporate)
Revenue Professional of the Year: Apurv Batra, CRME, Area Director of Revenue Strategy, Hyatt Hotels & Resorts (2021: Single/Multi-Unit)
Educator of the Year: Dr. Breffni Noone, Associate Professor, Pennsylvania State University
The honors continued is sales in October, presented at the HSMAI Sales Leader Forum, held in Charlotte, NC, in October. Honored were:
Lifetime Achievement Award in Sales : Michael Dominguez, president and CEO at Associated Luxury Hotels International (AHLI)
Sales Professional of the Year, Corporate: Cory Hagopian, vice president, entertainment and executive at Accor
Sales Professional of the Year, property: Kim Lowe, complex director of sales at the Woodland Resort and Hotels (part of CoralTree Hospitality)
Chapters shifted back and forth between in person & virtual throughout 2021 depending on conditions across the country and restrictions in place in local markets. Among the highlights of HSMAI chapter activity for the year:
2021 was the year to try something new. Several chapters that typically always held monthly lunches, mixed it up with evening socials, breakfast education sessions, mid-afternoon education and post event social hour.
Chapter boards were able to gain new board leaders and keep their chapters sustainable as the pandemic continued.
Chapters did a fantastic job of seeking out new speakers & topics to their markets to continue engagement and high-quality education for their members, here are a few highlights:
Hawaii: Beyond the Whiteboard featuring Lieutenant Governor Josh Green
Los Angeles: Partnered with HFTP for education sessions & joint Holiday Party
San Diego: The playbook on San Diego’s Sports Tourism Discussion panel including speakers representing San Diego Tourism Authority; Sports Development; Breeder’s Cup Limited; Aztec Stadium; San Diego Bowl Game Association
LA, Oregon & San Diego partnered for virtual session: How Negotiations with Meeting Planners have shifted hoteliers’ tactics.
Central Florida: Partnered with local MPI, NACE & ILEA to throw an incredible in person joint holiday party – talk about teamwork!
Las Vegas: Hosted annual Revenue Conference in person which included 6 different sessions & speakers from all over the United States for a jam-packed day of education.
North Carolina & South Carolina teamed up in 2021 to produce 3 virtual jointly hosted education programs. They had great social media marketing for these events.
Arizona: Kicked off 2021 with Cindy Novotny speaking on Refocus! Recharge! Redefine! AND they were able to host their Annual Chinese Auction over the summer IN PERSON which raised fund to help support the chapter.
Washington DC: “You Attended State of the Industry – Now What” as a follow up to a previous event deep diving into strategic use of the data, additional trends for Q4, budget planning for 2022 and more!
HSMAI’s Organizational Memberships continued strong support for the association and for membership within their companies, with 64 members participating in 2021.
Click Here to see our 2021 Organizational Members.
While HSMAI’s curate was not able to be held in person in 2021, it continued to provide great value and engagement through a Global Curate. HSMAI Americas and HSMAI Europe partnered on this live program that focused on helping identify the KPIs that will be most relevant to tracking and achieving success in the post-pandemic hospitality market. Representatives of HSMAI Organizational Member companies in both regions collaborated on brainstorming these metrics.
2021 saw the return to live events for HSMAI’s Commercial Strategy Events as well as executive roundtables. Industry professionals were thrilled to be back in person at HSMAI’s ROC, Marketing Strategy Conference, and Sales Leader Forums. ROC and the Marketing Strategy Conference were part of HSMAI’s first Commercial Strategy Week. The week focused on renewing, rebuilding, and recovering, as hospitality professionals navigated the post-pandemic landscape. The week’s events will reflected the increasing convergence of sales, marketing, revenue optimization, and other commercial functions.
HSMAI also convened commercial executives from 11 brands, 20 management companies, and 10 ownership groups to discuss evolving trends in revenue generation, commercial strategy, and consumer behavior as well as the opportunities to envision a different future to optimize profitability at an executive roundtable in Dallas. Adam Sacks, president of Tourism Economics, gave an opening presentation on the economic outlook for hospitality and travel, expanding on his keynote presentation at HSMAI’s ROC Americas.
In 2021 HSMAI continued to offer three professional certifications, a student certification, and three online certificate courses to provide learning and validation to industry professionals. In 2021, HSMAI congratulated 285 new Certified Revenue Management Executives (CRME) and Certified Hospitality Digital Marketers (CHDM).
We continued to offer both the Individual CHBA (Certified in Hospitality Business Acumen) and the instructor-led classes, both live and virtual. In 2021, 40 people earned the CHBA. We’ve offered the CHBA since 2012, and in 2020 we partnered with Russell Partnership Technology in offering both the group classes and the individual, self-paced, virtual learning as a path to earn the CHBA.
HSMAI also continued to offer its student certification, the CRMA (Certified Revenue Management Analyst) to university students. During the year, 41 students majoring in hospitality earned their CRMA, an important stepping stone to their careers and eventually the CRME certifications.
Our three online, instructor-led, six-week virtual classes in essential learning in hospitality, the Hotel Revenue Optimization Essentials, the Hotel Digital Marketing Essentials, and the Hotel Digital Sales Essentials courses, provided certificates of completion to 194 hospitality professionals. Taught by leading experts in the fields, these certificate classes enabled HSMAI members and non-members to advance their learning and understanding of these complex and ever-changing disciplines.
The 6th Edition of the CHDM Study Guide, Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, was published at the end of September, 2021. This updated and comprehensive volume provides candidates for the CHDM certification and all hospitality marketers with the indispensable knowledge to succeed today and in the future.
New additions to this edition include:
New Chapters
Hotel Digital Marketing Strategy
Influencers (Earned Media)
Chatbots (Trending Topics)
Digital Marketing Organizational Structure (Managing Digital Performance)
Regulations Marketers Need to Know
Completely Revised and Updated Chapters
Search Engine Optimization (SEO) (Owned Media)
Voice Search (Owned Media)
Social Media (Earned Media & Paid Media chapters)
Metasearch (Paid Media)
Virtual Reality & Augmented Reality (Trending Topics)
Artificial Intelligence & Machine Learning (Trending Topics)
Other Highlights
Expanded content and context throughout the book
3x more graphics than the 5th edition—illustrating the concepts covered in the text
More real-life case studies from hotels and destinations to bring the concepts to life
Written by Holly Zoba, CHDM and Dan Wacksman, CHDM, CRME…who co-teach HSMAI’s popular Hospitality Digital Marketing Essentials course…and who are both past chairs of HSMAI’s Marketing Advisory Board
Our research and education arm, the HSMAI Foundation, distributed $170,000 in grants to nearly 400 hospitality professionals worldwide as of part the COVID Relief Fund. The grants represented a mix of educational services and programs — from HSMAI membership, certification and online education, and more. In addition to launching a new website, the Foundation created a significant amount of content on talent and leadership development topics, including the “State of Hotel Sales, Marketing, and Revenue Optimization Talent: 2020-2021” special report.
We also developed a large hospitality school database including deans and directors, as well as faculty who teach sales, marketing, and revenue optimization, in order to better manage the relationships with these key leaders, and we focused on new leaders in the profession through the Foundation’s launch of the Rising Leader Council grant program. We also headed into 2022 with 10 corporate talent partners, thanks to the new corporate talent partnership model that was conceptualized in 2021.
Global leadership from Europe, the Middle East, AsiaPac and the United States connected on a monthly basis throughout 2021 to determine the various areas where collaboration could occur. Some of the highlights achieved include the following:
A global Curate program focused on key performance indicators was held in May.
HSMAI Foundation sponsored various initiatives, such as a published report on the Chief Human Resources Executive Roundtables hosted in each region in 2020; COVID-19 relief grants distributed to all regions; and a Mindset Digital master class webinar open to all members worldwide.
Three companies opted for the new Global Organizational Membership in 2021: Preferred Hotels, RateGain, and OTA Insights.
Modifications were made to the AsiaPac Academy website by aggregating all online educational programs from all regions.
HSMAI Europe hosted a virtual six-week branding class that was offered to all members worldwide.
HSMAI Middle East hosted their fourth annual ROC Commercial Strategy Conference with 447 registered delegates. Three new executive roundtables were hosted for the first time in the region as well.
All regions agreed to create one Global Distribution Advisory Board in 2022, and a global call for applications was completed.
Partnership proposals for multiple companies were aggregated by Elise Rhinehart for global coordination.
The new edition of the CHDM study guide released in September included attribution to all the subject-matter experts from each region who contributed to the review process.
The process was started with regional Revenue Advisory Boards for the next edition of the CHDM study guide.
Meet the Global Region Managing Directors
HSMAI Americas Executive Committee
Chair
Marina MacDonald, CHDM
Chief Marketing Officer
Red Roof Inn
Chair Elect
John Washko
VP Exhibitions & Convention Sales
Mohegan Sun
Vice Chair
Andrew Rubinacci, CHSPS
Chief Commercial Officer
Omni Hotels & Resorts
Secretary-Treasurer
Michael Innocentin
Vice President, E-Commerce and Digital
North and Central America, AccorHotels
Immediate Past Chairman
Mark Thompson, CHBA, CHSE, CHDM
Senior Vice President of Tourism
VisitDallas
President
Robert Gilbert, CHME, CHA
President & CEO
HSMAI
HSMAI Americas Board Members
Flo Lugli
Principal
Navesink Advisory Group, LLC
Marina MacDonald, CHDM
Chief Marketing Officer
Red Roof Inn
Kelly McGuire
Principal
ZS
Katie Moro
Regional VP, Demand360 Data Partnerships
TravelClick, an Amadeus company
David Nix
VP Revenue Management & Corporate Sales
G6 Hospitality
Helene Okabe
Regional VP, Sales & Marketing
Concord
Wendy Olson Killion
Senior Vice President
Expedia Group Media Solutions
Garth Peterson, CRME
Managing Director, Americas
IDeas Revenue Solutions
Scott Pusillo, CRME
General Manager, Eastern United States
Sabre Hospitality Solutions
Vail Ross
SVP, Global Business Development & Marketing
STR
Andrew Rubinacci, CHSP
EVP, Revenue Strategy
Aimbridge Hospitality
Mark Theis
VP, Sales Strategy & Operations
Hyatt Hotels
Mark David Thompson, CHBA, CHSE, CHDM
Senior Vice President, Tourism
Visit Dallas
John Washko
VP of Exhibition & Convention and Sales
Mohegan Sun
Mike Wylie
SVP, Head of eCommerce
Aimbridge Hospitality
Lou Zameryka
Director, Global Accounts
Booking.com
CHAIR: Marina MacDonald, CHDM,
Chief Marketing Officer, Red Roof Inn
Chris Anderson
Academic Director, School of Hotel Administration
Cornell University
Brian Berry
EVP, Commercial Strategy
Pyramid Hotel Group
Dustin Bomar
Head of Industry, Travel
Google
Katie Briscoe
President
MMGY Global
Lisa Checchio
Chief Marketing Officer
Wyndham Hotels & Resorts
Vito Curalli
Executive Director, International Sales and Industry Relations
Hilton Worldwide
Derek DeCross
SVP, Global Sales
IHG
Agnelo Fernandes
Chair of HSMAI Foundation
Chief Strategy Officer & EVP, Revenue
Terranea Resort
Andre Fournier
EVP, Sales, Marketing & Revenue
CoralTree Hospitality
Bob Gilbert, CHME, CHBA
President & CEO
HSMAI
Mandy Gill
VP,Marketing – US and Canada
Marriott International
Brian Hall
Chief Marketing Officer
Explore St. Louis
Rhett Hirko, CRME
Vice President, Global Revenue Optimization
Preferred Hotels
Jay Hubbs, CHDM
VP of Advertising, Marketing, Innovation, and Analytics
BWH Hotel Group
Michael Innocentin
VP, E-Commerce & Digital NCA Region
AccorHotels
Erica Kruse, CRME
Director of Revenue Strategy
Regency Hotel Management
Advisory Boards
Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.
FUELING SALES
The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:
Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.
Members include:
CHAIR: Kaaren Hamilton, CMP, VP, Global Sales, RLH Corporation
Bob Anderson, President, Star Performance, Inc.
Jamieson Asselta, Area Manager, Americas, IDeaS Revenue Solutions
D.C. Becker, Principal, Titan Group of New York, LLC
John Brich, Vice President, SearchWide Global
Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
Yvette Edwards, RVP, Sales – LAC, Hyatt Corporation
Cory Hagopian, Vice President, Sales, Entertainment & Executive Travel, Accor
Allison Handy, SVP Sales, Marketing, & Revenue Optimization, Prism Hotels & Resorts
James Harris, CRME, Executive Director Sales, Major Accounts, Pegasus
Amy Infante, CEO & Visionary, GitGo
Jonathan Kaplan, Vice President, Americas Sales, IHG Hotels & Resorts
Patricia Kobela, Regional Director of Sales, Chartwell Hotels
Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts
Eric Kreins, Assistant Managing Director, Sales, Hilton Worldwide Sales
Gissell Moronta, CMP, RVP of Sales and Marketing, Atrium Hospitality
Ginny Morrison, CHA, Vp of Sales & Marketing, Spire Hospitality
Lefty Novotny, CHSE, President, Master Connection Associates
David O’Donohoe, Vice President, Brand Engagement, Groups360
Raghav Puranmalka, Consultant, ZS
Ed Skapinok, Chief Marketing Officer, Makr Hospitality
Ronald Taylor
Paula Zeller, DVP of Sales & Marketing, Remington Hotels
INSPIRING MARKETING
The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.
Bob Anderson
President
Star Performance, Inc.
Jamieson Asselta
Area Manager, Americas
IDeaS Revenue Solutions
John Brich
Vice President
SearchWide Global
Katie Davin, CHSE
Associate Professor
Johnson & Wales University-Providence
Yvette Edwards
RVP, Sales - LAC
Hyatt Corporation
Cory Hagopian
Vice President, Sales, Entertainment & Executive Travel
Accor
Kaaren Hamilton, CMP
Vice President, Global Sales
Sonesta International
Allison Handy
Chief Commercial Officer
Prism Hotels & Resorts
James Harris, CRME
VP Business Development
Revenue Analytics
Amy Infante
CEO & Visionary
GitGo
Jonathan Kaplan
Vice President, Americas Sales
IHG Hotels & Resorts
Patricia Kobela
Regional Director of Sales
Chartwell Hotels
Melissa Kouvelas
Director, Worldwide Sales
Best Western Hotels & Resorts
Eric Kreins
Assistant Managing Director, Sales
Hilton Worldwide Sales
Gissell Moronta, CMP
Vice President, Sales and Marketing
Atrium Hospitality
Ginny Morrison, CHA
Vp of Sales & Marketing
Spire Hospitality
Lefty Novotny, CHSE
President
Master Connection Associates
David O’Donohoe
Vice President, Brand Engagement
Groups360
Raghav Puranmalka
Consultant
ZS
Ed Skapinok
Chief Marketing Officer
Makr Hospitality
Ronald Taylor
Vice President of Sales and Development
Hotel Profitability Advisors
Paula Zeller
DVP of Sales & Marketing
Remington Hotels
Stuart Butler, CHDM
Chief Marketing Officer
Myrtle Beach Convention & Visitors Bureau
Tammie Carlisle
Head of Hospitality
Milestone Inc.
Jessica Davidson, CHDM
SVP, Digital & Brand Marketing
Wyndham Hotels & Resorts
Cristina DiStefano, CHDM
Director of Enterprise Marketing
Turning Stone Resort Casino
Kirsten Frazell
Industry Manager, Travel
Facebook
Isaac Gerstenzang, CHDM, CRME
Vice President Digital Marketing & CRM
Atlantis Paradise Bahamas
Michael Goldrich, CHDM, CRME
Chief Experience Officer
The Hotels Network
Steven Gottlieb
Senior Vice President Sales & Revenue Management
Graduate Hotels
Michelle Green
Senior Account Executive
Google
Benjamin Hoeb, CHDM
Corporate Director of Digital Marketing
PCH Hotels & Resorts
Theodore Holloway, CHDM
Senior Director Loyalty, Customer Engagement
Best Western Hotels & Resorts
Carolyn Hosna, CHDM
Vice President, Marketing
White Lodging Services
Debbie Howarth, EDD
Interim Assistant Dean - College of Business
Johnson & Wales University
Ryan Hudgins
Director, Performance Marketing
IHG
John Jimenez, CHSP
VP of E-commerce
Noble Investment Group
Katie Johnson, CHDM
Global Director of Brand Marketing
Hyatt Hotels Corporation
Meghan Keough, CRME, CHDM
Senior Director, Business Development
Expedia Group Media Solutions
Brian Klein
Senior Business Strategist
MMGY Global
Thomas McDermott
VP, Marketing
Tambourine
Jeremy Murray, CHDM
Vice President, Digital Marketing
Apple Hospitality REIT
Christopher Robinson, CHDM
Director, Customer Success Engagement + Training
Marriott International
Stephanie Smith
Founder & Digital Matriarch
Cogwheel Marketing
Katarina Stanisic
Senior Director, Marketing
Best Western Hotels & Resorts
Paolo Torchio, CHDM
Chief Operating Officer
Cendyn
Nima Vaez-Zadeh, CRME
Market Manager
Hopper
Theresa van Greunen
AVP, Corporate Communications
Aqua-Aston Hospitality
Dan Wacksman, CHDM, CHBA, CRME
Principal
Sassato LLC
Misty Wise, CRME, CHDM
Corporate Director, eCommerce
Atrium Hospitality
Michael Wylie
SVP eCommerce
Aimbridge Hospitality
OPTIMIZING REVENUE
The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:
Chris Anderson
Professor, School of Hotel Administration
Cornell University
Veronica Andrews, CRME
Director, Digital Data Solutions
STR
Nathan Bacher, CHBA, CRME
Head of Revenue Management
Sonder
Vivek Bhogaraju
GM, Lodging Revenue Performance Solutions
Expedia Group
Christopher Biondo
VP of Revenue Strategies
Standard International
Christian Boerger, CRME, CHDM, CHBA
Vice President of Revenue Strategy
Oxford Collection
Dana Cariss, CHDM
VP, Revenue Strategy + Distribution
CoralTree Hospitality
Karen Codilla, CRME, CHDM
Corporate Director, Revenue and Distribution
Outrigger Hospitality Group
Monte Gardiner
Managing Director, Revenue Management Services
Best Western Hotels & Resorts
Gerald Griffin, CRME
Corporate Director of Revenue Optimization
Broughton Hotels
Linda Gulrajani, CRME
Vice President, Revenue Strategy & Distribution
Marcus Hotels
Renee Haddad, CRME
Director, Revenue Optimization
Preferred Hotels & Resorts
Adam Hayashi, CRME
Vice President of Revenue Management
Accor
Brian Hicks
SVP, Commercial and Revenue Management
IHG
Jennifer Hill, CRME
VP, Client Solutions
Kalibri Labs
Erich Jankowski
VP Revenue Management & Commercial Strategy
Host Hotels & Resorts
Mehernosh Jehangir, CRME
Corporate Director of Revenue Management
Loews Hotels & Co
Lori Kiel, CHDM
Chief Revenue and Marketing Officer
Kessler Collection
Michael Klein
Vice President, Revenue Management
Hyatt Hotels Corporation
Michael Maher, CRME, CHDM
Senior Director, Enterprise Account Management
IDeaS Revenue Solutions
Mark McBride
Senior Director of Revenue Management
Hilton Hotels Corporation
Chris Nixon, CRME, CHDM
Senior Vice President & Head, Asset Management
Ashford Inc.
Julie Nohra
Regional Vice President of Revenue Management
Mandarin Oriental Hotel Group
Breffni Noone
Professor
Penn State University
Heather Richer
Partner
Richer Logic
Jennifer Schneider, CRME
Vice President, Revenue Optimization-Americas
Radisson Hotel Group - Americas
Kunal Shah
Associate Principal
ZS
Chinmai Sharma, CRME
President, Americas
RateGain
Dan Skodol
Vice President of Revenue Management and Channel Distribution
Inspirato
Russell Vereb
Vice President, Global Revenue Management & Reservation Products
Marriott International
David Warman
Chief Client Officer
IDeaS
Tim Wiersma, CRME
Founder and Principal
Revenue Generation LLC
Nicole Young, CRME
Sr. Corporate Director Global Revenue Management
Rosewood Hotel Group
Chapter Presidents
Greater New York | Chris White
Southern Colorado | BJay Bliss
South Florida | Carmen Ackerman
South Florida | Fernando Harb
Central Florida | Michaela Winter
Ohio | Carrie Boor
Hawaii | Mari Kam
Arizona | Lori Morris
Chicago | Delia Rico
Mid-South | Richard Magevney
Ontario | David Lau
Quebec | Emilie Langlois
Quebec | Malika Amer-Ouali
British Columbia | Glenn Widmer
Minnesota | Steven Dickey
Wisconsin | Monique Branch
Missouri | Justin Gevecker
Nashville | Phill Burgess
Boston | Lindsay Wenger
Oregon | Jennifer Ilminen
Mexico City | Javier Puente
South Carolina | Jay McLaurin
Northern California | Clark Rabano
North Carolina | Chris Hardy
Las Vegas | Gavin Mealiffe
Washington DC | Sheila Hession
Dallas/Fort Worth Metroplex |Cass McMann
Austin | Jennifer Schlabach
San Diego | Heather Boye
Mid-South | Melanie Miller
